Meta (Facebook & Instagram)
Scale engine & retargeting — broad, creative-led delivery with Advantage+ and high-LTV lookalikes.
- Home
- Campaigns
$200K+ in managed ad spend. Every dollar mapped to a segment.
Creative-led campaigns across Meta, TikTok, Snapchat, Google, LinkedIn and X — built on STP, audience segmentation and new-audience discovery.
$200K+Ad spend managed
+600%Sales growth for a consumer brand
$200K+Ad spend managed
12,400+B2B leads automated
6+Years of experience
Platform strategy
Every platform has a job
TikTok
Discovery & demand creation — native hooks, creator-style video and fast creative iteration.
Snapchat
GCC youth reach — vertical full-screen ads that win in Saudi Arabia and the UAE.
Google Ads
Capture intent — search, Performance Max and YouTube for people already looking.
B2B decision makers — job-title, industry and company targeting for high-ticket deals.
X
Conversation & trends — keyword and follower-lookalike targeting, strong in Saudi Arabia.
Campaign strategy
STP: the targeting engine behind every campaign
Segmentation, targeting and positioning decide who sees your ads, what they hear, and why they choose you.
SegmentationTargetingPositioning
Segmentation
Split the market by what actually changes buying behaviour — not just age and city.
- Demographic & geographic (GCC, Egypt, Africa)
- Psychographic — values, status, fears
- Behavioural — usage, intent, purchase stage
- Firmographic — industry, size, buying committee (B2B)
Targeting
Score every segment on size, margin, reachability and fit — then go all-in on the winners.
- Segment scoring matrix
- Platform-to-segment mapping
- Lookalikes from high-LTV seeds
- Exclusions & retargeting windows
Positioning
Own one sharp idea in the customer's mind — then make every ad, page and sales call repeat it.
- Unique selling point (USP)
- Message–market fit per segment
- Offer & proof architecture
- Creative angles that sell
Marketing funnel
One funnel, every stage engineered
From the first impression to the repeat purchase — each stage has its own channels, message, psychological trigger and KPI.
-
TOFUAwareness
Get seen by the right people
- Channels
- TikTok · Snapchat · Meta · YouTube · SEO & AEO content
- Psychology
- Curiosity · mere exposure · liking
- KPIs
- Reach · CPM · hook rate
-
MOFUInterest & consideration
Build trust and earn the lead
- Channels
- Retargeting · content · free audits · email · WhatsApp
- Psychology
- Authority · reciprocity · social proof
- KPIs
- CTR · leads · cost per lead
-
BOFUConversion
Turn intent into revenue
- Channels
- Landing pages · offers · WhatsApp sales · CRM follow-up
- Psychology
- Scarcity · anchoring · loss aversion
- KPIs
- Conversion rate · CPA · ROAS
-
LOYALTYRetention & advocacy
Grow lifetime value and referrals
- Channels
- CRM lifecycle · loyalty offers · reviews · referrals
- Psychology
- Peak-end · consistency · reciprocity
- KPIs
- Repeat rate · LTV · referrals
Audience & creative targeting
How I find new audiences — and keep the right ones
New audience discovery
Broad, creative-led delivery lets the algorithm find buyers you would never have targeted manually — the creative does the targeting.
Creative targeting matrix
Hooks × angles × offers. Each creative speaks to one segment's pain, so the platform self-sorts the audience.
Value-based lookalikes
Seed audiences from your best customers (by revenue, not volume) synced from the CRM.
Retargeting by intent
Separate windows for video viewers, page visitors, add-to-cart and WhatsApp clickers — each with its own message.
Case studies
Strategies with receipts
FOMO strategy
Al Khaleejia
Egypt · 2022 – 2024
Meta AdsTikTok AdsWooCommerceGA4GTMClarityCapCut Pro
Scarcity-driven Meta and TikTok campaigns for a consumer brand — a structured creative-testing matrix (hooks, angles, offers), FOMO countdown funnels and retention flows measured on heatmaps and session recordings, compounding into 600% sales growth.
+600%Sales
−25%Cost / purchase
+60%Ad engagement
Full-funnel launch plans
Fiverr + Upwork
Saudi Arabia · 2022 – 2026
TikTok AdsSnapchat AdsShopifyAds SpyMetricool
Freelance strategist and media buyer for Saudi clients — market research, competitor teardowns with ad-spy tooling, offer design, TikTok creative systems, store builds and transparent reporting.
Winninglaunch strategies
TikTokAds at scale
Flank strategy
MogaSoft
Tech & SaaS · 2025 – 2026
Google AdsMeta AdsHubSpotZoho CRMMetricool
Flanked larger competitors on underserved niches, built the short-form video creative pipeline and led designers, creators and media buyers against a CRM-tracked pipeline.
$50K+Monthly budget
+40%Workflow efficiency
Automation-first B2B
YAMA Engineering
Egypt · MENA · 2026 – Present
n8nMake.comClaudeApollo.ioOdoo ERPLooker Studio
An automation-first B2B growth engine — n8n and Apollo.io prospecting with AI enrichment (Claude) and email sequences feeding Odoo ERP, plus paid campaigns targeting procurement managers and engineers.
12,400+B2B leads automated
6Channels live
Scaling discipline
Rules that protect your budget
01
Prove unit economics
Know the target cost per customer from margin and lifetime value before scaling.
02
Scale in steps
Raise budgets gradually on winners and let results settle before the next step.
03
Consolidate
Fewer, larger campaigns give algorithms more data to learn from.
04
Refresh before fatigue
Rotate new hooks when frequency rises and click-through falls.
05
Report on revenue
ROAS and cost per customer by market, platform and creative angle.
FAQ
Quick answers
Which ad platform is best in Saudi Arabia?
There is no single best platform. TikTok and Snapchat are strong for discovery among Saudi audiences, Meta for scale and retargeting, Google for active intent, and LinkedIn for B2B. The best results come from giving each platform a clear role in the funnel.
Should GCC ads be in Arabic or English?
Usually both. Use the local Arabic dialect for consumer campaigns and keep English versions for expatriate and B2B audiences, especially in the UAE.
How do I track WhatsApp conversions from ads?
Use click-to-WhatsApp ads or tagged WhatsApp links, record the conversation as a conversion event, store the source in your CRM, and send qualified-lead and sale events back to the ad platforms.
How many target segments should a business focus on?
Most businesses do best concentrating the majority of budget on two or three high-scoring segments, while keeping a small test budget for a challenger segment.
How does STP work with broad targeting on Meta and TikTok?
With broad targeting, the creative does the targeting. Each ad angle is written for one segment's pain and language, so the algorithm finds more people who respond like that segment.
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