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Mohamed Qayati logo Marketing GrowthMohamed Qayati
Available for worldwide projects

Growth marketingsystems,engineered.

I'm Mohamed Qayati — I merge psychology and marketing into consumer-behaviour insight, backed by AI automation, ERP sales systems and $200K+ of managed ad spend, to engineer measurable growth for brands across the GCC, Egypt and Africa.

Worldwide · GCC · Egypt · AfricaEnglish & ArabicReplies within hours
Mohamed Qayati — digital marketing strategist
+600%Sales growth
$200K+Ad spend managed

Platforms I run campaigns & build systems on

Swipe to explore
Meta
FacebookFacebook
InstagramInstagram
TikTokTikTok
SnapchatSnapchat
X
LinkedInLinkedIn
Google AdsGoogle Ads
YouTube
WhatsApp
Google Analytics 4
Google Tag ManagerGoogle Tag Manager
Looker StudioLooker Studio
HostingerHostinger
Pixel
The message — Marketing, before branding

In the vast world of marketing, everyone rushes to build a brand without truly understanding the customer: who they are, how they buy, and what moves them. A professional, integrated marketing system must be grounded in a clear strategy long before branding begins — that is what creates a genuine unique selling point in a crowded market.

Mohamed QayatiGrowth Marketing Strategist
+600%Sales growth for a consumer brand
$200K+Ad spend managed
12,400+B2B leads automated
6+Years of experience
PSYCHOLOGYSALES
Psychology × Marketing

The psychology behind every sale

A B.A. in Psychology applied to every campaign: ads, pages, offers, pricing and follow-ups designed around how people actually decide — ethically, and measured on revenue.

Read: 15 principles that increase sales
01

Social proof

Reviews, client logos and real numbers placed right next to the decision — so buying feels safe.

02

Scarcity & FOMO

Honest deadlines and limited offers that turn "later" into "now" — the engine behind a +600% sales campaign.

03

Anchoring & framing

Price tables, bundles and offers designed so the right choice feels obvious and affordable.

04

Loss aversion

Messages that show the cost of doing nothing — lost leads, wasted budget — not only the benefit.

05

Authority & trust

Credentials, case studies, guarantees and fast WhatsApp replies that remove doubt in the GCC and Egypt.

06

Reciprocity

Free audits and genuinely useful content that earn the first conversation before any sales pitch.

What I offer

Everything growth needs, under one system

From the first ad impression to the signed invoice — strategy, media, automation, tracking and sales systems that work together.

All services
01

Media Buying & Digital Ads

Highly targeted campaign management across Meta, TikTok, Snapchat, Google, LinkedIn and X — structured creative testing and scaling rules engineered to maximise ROAS.

META ADSTIKTOK ADSSNAPCHAT ADSGOOGLE ADSLINKEDIN ADSX ADS
02

Performance Marketing & CRO

Data-driven marketing focused on ROI: precise tracking, lead generation, landing-page conversion optimisation and measurable, scalable sales growth.

ROIROASLEAD GENCRO
03

SEO · AEO · GEO

Rank on Google and get cited by ChatGPT, Gemini, Perplexity and AI Overviews — technical SEO, entity-based content, structured data and answer-first pages.

TECHNICAL SEOAEOGEOSCHEMA
04

AI Automation & AI Agents

End-to-end workflows connecting prospecting, WhatsApp, email, CRM and reporting with n8n, Make.com and Claude — pipelines that never sleep.

N8NMAKE.COMCLAUDEAPOLLO.IO
05

Tracking Systems & Analytics

Advanced event tracking with GA4, Google Tag Manager, Meta Pixel & CAPI, Microsoft Clarity and Looker Studio dashboards to decode real user behaviour.

GA4GTMCLARITYLOOKER STUDIO
06

Marketing Strategy & STP Planning

Growth-marketing strategy built on segmentation, targeting and positioning — integrating sales and marketing through proven frameworks and a sharp USP.

GROWTH MARKETINGSTPGTM STRATEGYUSP
07

Content Creation & Smart AI Design

Short-form video ads, social content and ad creatives powered by modern tools and AI — built to stop the scroll and sell.

CONTENTSOCIAL DESIGNCANVAAI DESIGN
08

Website & Company Profile Design

Conversion-focused websites and company profiles for brands in Saudi Arabia and Egypt — clear structure, product pages and fast enquiry paths.

WEBSITE DESIGNCOMPANY PROFILEUX
New solutions

ERP, sales & AI — connected to your marketing

Marketing that is not connected to sales leaks money. These solutions close the loop from lead to revenue.

New solution

ERP & CRM Systems for Sales

Odoo ERP & CRM set up around how you actually sell: every lead from ads, WhatsApp and your website lands in one pipeline — through quotation, invoice and repeat purchase — with live dashboards.

  • Lead capture → CRM pipeline
  • Quotations, invoicing & follow-ups
  • Sales & marketing dashboards
New solution

Sales & Marketing Growth System

One connected growth engine: STP positioning, paid acquisition, conversion-ready pages, automated nurturing and a sales team that knows exactly which lead to call next.

  • Positioning & offer design
  • Full-funnel acquisition
  • Sales enablement & SLAs
New solution

AI Automation & Agentic Workflows

AI agents that qualify leads, answer on WhatsApp, enrich prospects, draft content and send the weekly report — built with n8n, Make.com and Claude, with a human in the loop.

  • Lead scoring & enrichment
  • WhatsApp & email follow-up
  • Automated reporting
Selected work

Websites & company profiles

Website and company-profile design for brands in Saudi Arabia and Egypt.

View all
Campaign strategy

STP: the targeting engine behind every campaign

Segmentation, targeting and positioning decide who sees your ads, what they hear, and why they choose you.

Campaigns
SegmentationTargetingPositioning

Segmentation

Split the market by what actually changes buying behaviour — not just age and city.

  • Demographic & geographic (GCC, Egypt, Africa)
  • Psychographic — values, status, fears
  • Behavioural — usage, intent, purchase stage
  • Firmographic — industry, size, buying committee (B2B)

Targeting

Score every segment on size, margin, reachability and fit — then go all-in on the winners.

  • Segment scoring matrix
  • Platform-to-segment mapping
  • Lookalikes from high-LTV seeds
  • Exclusions & retargeting windows

Positioning

Own one sharp idea in the customer's mind — then make every ad, page and sales call repeat it.

  • Unique selling point (USP)
  • Message–market fit per segment
  • Offer & proof architecture
  • Creative angles that sell
Marketing funnel

One funnel, every stage engineered

From the first impression to the repeat purchase — each stage has its own channels, message, psychological trigger and KPI.

  1. TOFUAwareness

    Get seen by the right people

    Channels
    TikTok · Snapchat · Meta · YouTube · SEO & AEO content
    Psychology
    Curiosity · mere exposure · liking
    KPIs
    Reach · CPM · hook rate
  2. MOFUInterest & consideration

    Build trust and earn the lead

    Channels
    Retargeting · content · free audits · email · WhatsApp
    Psychology
    Authority · reciprocity · social proof
    KPIs
    CTR · leads · cost per lead
  3. BOFUConversion

    Turn intent into revenue

    Channels
    Landing pages · offers · WhatsApp sales · CRM follow-up
    Psychology
    Scarcity · anchoring · loss aversion
    KPIs
    Conversion rate · CPA · ROAS
  4. LOYALTYRetention & advocacy

    Grow lifetime value and referrals

    Channels
    CRM lifecycle · loyalty offers · reviews · referrals
    Psychology
    Peak-end · consistency · reciprocity
    KPIs
    Repeat rate · LTV · referrals
Marketing plan

Your 90-day marketing plan

A clear, written plan before a single riyal is spent — then disciplined execution, testing and scaling.

  1. Days 1–14

    Research & audit

    • Market & competitor research
    • Customer interviews & buying triggers
    • Tracking audit: GA4 · GTM · Pixel
    • Funnel & CRM audit

    Deliverable: Diagnosis report

  2. Days 15–30

    Strategy & STP

    • Segments, targeting & positioning
    • Offer & messaging (USP)
    • Channel & content plan
    • Budget split & KPI targets

    Deliverable: Marketing plan + KPI dashboard

  3. Days 31–60

    Launch & test

    • Creative testing matrix
    • Conversion landing pages
    • WhatsApp & email automation
    • Weekly reporting

    Deliverable: Live campaigns + first winners

  4. Days 61–90

    Optimise & scale

    • Scale winning ads & audiences
    • CRO on pages and forms
    • Retention & referral flows
    • ERP/CRM revenue reporting

    Deliverable: Scaling roadmap

What the plan includes

  • Market & competitor analysis
  • Customer personas & STP
  • Positioning & messaging
  • Marketing funnel design
  • Channel & content calendar
  • Budget & KPI targets
  • Tracking & reporting setup
  • Sales & CRM process
Get your marketing plan
Mohamed Qayati
Growth Marketing Strategist
About

Psychology meets performance

I hold a B.A. in Psychology from Cairo University, and I apply it every day to consumer behaviour: cognitive biases, behavioural triggers and the mechanics of buying decisions.

Over 6+ years as a media buyer, marketing specialist and marketing manager I have managed $200K+ in ad spend, built automation that generated 12,400+ B2B leads, and led teams of designers, creators and media buyers — for brands in Egypt, Saudi Arabia and worldwide.

Education & certifications

  • B.A. Psychology & Human Behaviour — Cairo University
  • Professional Diploma in Digital Marketing — London School of Marketing (2025)
  • AI Marketing Certification — ALX Arabia (2024)
  • Applied AI for Professionals — British University in Egypt (2024)
  • Data Analysis Certification — Egypt Digital Gate (2023)
  • Training of Trainers (TOT) Diploma — MSA University (2026)
Experience

6+ years, measured in outcomes

Senior Digital Marketing Specialist

YAMA Engineering Systems

Full-cycle digital strategy for an engineering business — technical SEO/AEO/GEO, automated B2B lead generation and paid campaigns targeting procurement managers and engineers across MENA.

12,400+B2B leads automated
6Outreach channels live

Marketing Manager

MogaSoft

Led growth marketing for a tech & SaaS services company — flank-strategy positioning, multi-channel paid media, and a team of designers, creators and media buyers.

$50K+Monthly ad budget
+40%Workflow efficiency

Marketing Specialist

Al Khaleejia

FOMO-strategy Meta and TikTok campaigns for a consumer brand in Egypt — systematic A/B testing, audience segmentation and behavioural analytics via Clarity heatmaps.

+600%Sales growth
−25%Cost per purchase
+60%Ad engagement

Freelance Marketing Strategist & Media Buyer

Fiverr + Upwork

Marketing strategy, performance marketing and media buying for clients in Saudi Arabia — launch plans, TikTok advertising, store setups and transparent performance reporting.

Saudi ArabiaMarket
TikTokFocus

Digital Marketing Specialist

Forbed Furniture

Meta Ads for a furniture e-commerce brand — built the analytics stack from scratch and applied consumer psychology to ad creative.

+35%Conversion rate
Campaign analytics dashboard on a laptop
Core expertise

Three disciplines, one system

Six platforms, any budget

Media Buying Powerhouse

$200K+ in managed spend across 6 years as media buyer and marketing manager — structured creative testing, scaling rules and unit-economics discipline (CPA, ROAS, LTV).

Meta Ads96%
Google Ads93%
LinkedIn Ads92%
TikTok Ads90%
Snapchat Ads88%
Pipelines that never sleep

The Automation Core

End-to-end workflows connecting outreach, CRM and analytics: Apollo.io prospecting → n8n sequencing → email & WhatsApp → Odoo CRM.

n8nMake.comClaudeApollo.ioOdooWhatsApp APIExpandi.io
Conversion is behavioural

Psychology × Consumer Behaviour

A B.A. in Psychology (Cairo University) merged with marketing: cognitive biases, behavioural triggers and buying-decision mechanics applied to every funnel.

Social proofFOMOA/B testingCROHeatmaps
Insights

Marketing, AI automation & AI building

Practical playbooks on performance marketing, AEO/GEO, automation, ERP and AI agents — in English and Arabic.

View all
FAQ

Quick answers

Who is Mohamed Qayati?

Mohamed Qayati (Mohamed Fathy Qayati) is a digital marketing strategist specialising in performance marketing, media buying, AI marketing automation, ERP/CRM sales systems and SEO, AEO and GEO. He has 6+ years of experience and has managed $200K+ in ad spend for brands in the GCC, Egypt and worldwide.

What services does Mohamed Qayati offer?

Media buying on Meta, TikTok, Snapchat, Google, LinkedIn and X; performance marketing and CRO; SEO, AEO and GEO; AI automation and AI agents with n8n, Make.com and Claude; tracking with GA4 and GTM; ERP & CRM sales systems on Odoo; marketing strategy and STP planning; and website and company profile design.

Which markets does Mohamed Qayati work in?

He works remotely with clients across the GCC — Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman — as well as Egypt and Africa, in both English and Arabic.

What results has Mohamed Qayati achieved?

600% sales growth for a consumer brand in Egypt, $200K+ in managed ad spend over 6 years, 12,400+ automated B2B leads, a 25% reduction in cost per purchase and +60% ad engagement.

What are AEO and GEO?

AEO (Answer Engine Optimization) structures content so search and voice assistants can lift it as a direct answer. GEO (Generative Engine Optimization) makes a brand clear, credible and citable so AI models like ChatGPT, Gemini and Perplexity mention and recommend it.

Does Mohamed Qayati set up ERP and CRM systems?

Yes. He designs and sets up Odoo ERP & CRM workflows focused on sales and marketing — lead capture from ads, WhatsApp and the website, pipeline stages, quotations, follow-up automation and dashboards.

How can I contact Mohamed Qayati?

The fastest way is WhatsApp on +20 100 045 4210. You can also email admin@mohamedqayati.io or use the contact form on mohamedqayati.io. The first consultation is free.

What is included in a marketing plan by Mohamed Qayati?

A 90-day plan in four phases — research & audit, strategy & STP, launch & test, optimise & scale — covering market and competitor analysis, customer personas, positioning and messaging, the marketing funnel, channel and content calendar, budget and KPI targets, tracking setup and the sales/CRM process.

What is a marketing funnel?

A marketing funnel maps the customer journey in stages — awareness, interest and consideration, conversion, and retention and advocacy — so each stage gets the right channels, messages, psychological triggers and KPIs.

How does Mohamed Qayati use psychology in marketing?

He applies consumer psychology and behavioural economics — social proof, scarcity and FOMO, anchoring, loss aversion, authority and reciprocity — to ads, landing pages, offers, pricing and WhatsApp follow-ups, always ethically and measured on revenue.

What makes his approach different?

Marketing before branding: a psychology degree applied to consumer behaviour — cognitive biases, behavioural triggers and FOMO mechanics — combined with AI automation and disciplined unit economics (CPA, ROAS, LTV).

Have a similar project? Let's talk.

Tell me where you want to grow. The first consultation is free — and you will leave with a clear next step.