I'm Mohamed Qayati — I merge psychology and marketing into consumer-behaviour insight, backed by AI automation, ERP sales systems and $200K+ of managed ad spend, to engineer measurable growth for brands across the GCC, Egypt and Africa.
A B.A. in Psychology applied to every campaign: ads, pages, offers, pricing and follow-ups designed around how people actually decide — ethically, and measured on revenue.
Highly targeted campaign management across Meta, TikTok, Snapchat, Google, LinkedIn and X — structured creative testing and scaling rules engineered to maximise ROAS.
META ADSTIKTOK ADSSNAPCHAT ADSGOOGLE ADSLINKEDIN ADSX ADS
02
Performance Marketing & CRO
Data-driven marketing focused on ROI: precise tracking, lead generation, landing-page conversion optimisation and measurable, scalable sales growth.
ROIROASLEAD GENCRO
03
SEO · AEO · GEO
Rank on Google and get cited by ChatGPT, Gemini, Perplexity and AI Overviews — technical SEO, entity-based content, structured data and answer-first pages.
TECHNICAL SEOAEOGEOSCHEMA
04
AI Automation & AI Agents
End-to-end workflows connecting prospecting, WhatsApp, email, CRM and reporting with n8n, Make.com and Claude — pipelines that never sleep.
N8NMAKE.COMCLAUDEAPOLLO.IO
05
Tracking Systems & Analytics
Advanced event tracking with GA4, Google Tag Manager, Meta Pixel & CAPI, Microsoft Clarity and Looker Studio dashboards to decode real user behaviour.
GA4GTMCLARITYLOOKER STUDIO
06
Marketing Strategy & STP Planning
Growth-marketing strategy built on segmentation, targeting and positioning — integrating sales and marketing through proven frameworks and a sharp USP.
GROWTH MARKETINGSTPGTM STRATEGYUSP
07
Content Creation & Smart AI Design
Short-form video ads, social content and ad creatives powered by modern tools and AI — built to stop the scroll and sell.
CONTENTSOCIAL DESIGNCANVAAI DESIGN
08
Website & Company Profile Design
Conversion-focused websites and company profiles for brands in Saudi Arabia and Egypt — clear structure, product pages and fast enquiry paths.
WEBSITE DESIGNCOMPANY PROFILEUX
New solutions
ERP, sales & AI — connected to your marketing
Marketing that is not connected to sales leaks money. These solutions close the loop from lead to revenue.
New solution
ERP & CRM Systems for Sales
Odoo ERP & CRM set up around how you actually sell: every lead from ads, WhatsApp and your website lands in one pipeline — through quotation, invoice and repeat purchase — with live dashboards.
Lead capture → CRM pipeline
Quotations, invoicing & follow-ups
Sales & marketing dashboards
New solution
Sales & Marketing Growth System
One connected growth engine: STP positioning, paid acquisition, conversion-ready pages, automated nurturing and a sales team that knows exactly which lead to call next.
Positioning & offer design
Full-funnel acquisition
Sales enablement & SLAs
New solution
AI Automation & Agentic Workflows
AI agents that qualify leads, answer on WhatsApp, enrich prospects, draft content and send the weekly report — built with n8n, Make.com and Claude, with a human in the loop.
Lead scoring & enrichment
WhatsApp & email follow-up
Automated reporting
Selected work
Websites & company profiles
Website and company-profile design for brands in Saudi Arabia and Egypt.
I hold a B.A. in Psychology from Cairo University, and I apply it every day to consumer behaviour: cognitive biases, behavioural triggers and the mechanics of buying decisions.
Over 6+ years as a media buyer, marketing specialist and marketing manager I have managed $200K+ in ad spend, built automation that generated 12,400+ B2B leads, and led teams of designers, creators and media buyers — for brands in Egypt, Saudi Arabia and worldwide.
Education & certifications
B.A. Psychology & Human Behaviour — Cairo University
Professional Diploma in Digital Marketing — London School of Marketing (2025)
AI Marketing Certification — ALX Arabia (2024)
Applied AI for Professionals — British University in Egypt (2024)
Data Analysis Certification — Egypt Digital Gate (2023)
Training of Trainers (TOT) Diploma — MSA University (2026)
Experience
6+ years, measured in outcomes
Senior Digital Marketing Specialist
YAMA Engineering Systems
Full-cycle digital strategy for an engineering business — technical SEO/AEO/GEO, automated B2B lead generation and paid campaigns targeting procurement managers and engineers across MENA.
12,400+B2B leads automated
6Outreach channels live
Marketing Manager
MogaSoft
Led growth marketing for a tech & SaaS services company — flank-strategy positioning, multi-channel paid media, and a team of designers, creators and media buyers.
$50K+Monthly ad budget
+40%Workflow efficiency
Marketing Specialist
Al Khaleejia
FOMO-strategy Meta and TikTok campaigns for a consumer brand in Egypt — systematic A/B testing, audience segmentation and behavioural analytics via Clarity heatmaps.
+600%Sales growth
−25%Cost per purchase
+60%Ad engagement
Freelance Marketing Strategist & Media Buyer
Fiverr + Upwork
Marketing strategy, performance marketing and media buying for clients in Saudi Arabia — launch plans, TikTok advertising, store setups and transparent performance reporting.
Saudi ArabiaMarket
TikTokFocus
Digital Marketing Specialist
Forbed Furniture
Meta Ads for a furniture e-commerce brand — built the analytics stack from scratch and applied consumer psychology to ad creative.
+35%Conversion rate
Core expertise
Three disciplines, one system
Six platforms, any budget
Media Buying Powerhouse
$200K+ in managed spend across 6 years as media buyer and marketing manager — structured creative testing, scaling rules and unit-economics discipline (CPA, ROAS, LTV).
A B.A. in Psychology (Cairo University) merged with marketing: cognitive biases, behavioural triggers and buying-decision mechanics applied to every funnel.
Social proofFOMOA/B testingCROHeatmaps
Insights
Marketing, AI automation & AI building
Practical playbooks on performance marketing, AEO/GEO, automation, ERP and AI agents — in English and Arabic.
Every sale is the end of a short psychological journey. Map that journey, remove the friction, and conversion rates rise without spending a single extra riyal on ads.
People don't buy products; they buy decisions that feel right. These 15 psychological principles explain why — and show exactly how to turn them into sales.
AI agents are not magic employees. They are workflows that can reason. Here is how to build ones your marketing team will actually trust.
3 min read
FAQ
Quick answers
Who is Mohamed Qayati?
Mohamed Qayati (Mohamed Fathy Qayati) is a digital marketing strategist specialising in performance marketing, media buying, AI marketing automation, ERP/CRM sales systems and SEO, AEO and GEO. He has 6+ years of experience and has managed $200K+ in ad spend for brands in the GCC, Egypt and worldwide.
What services does Mohamed Qayati offer?
Media buying on Meta, TikTok, Snapchat, Google, LinkedIn and X; performance marketing and CRO; SEO, AEO and GEO; AI automation and AI agents with n8n, Make.com and Claude; tracking with GA4 and GTM; ERP & CRM sales systems on Odoo; marketing strategy and STP planning; and website and company profile design.
Which markets does Mohamed Qayati work in?
He works remotely with clients across the GCC — Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman — as well as Egypt and Africa, in both English and Arabic.
What results has Mohamed Qayati achieved?
600% sales growth for a consumer brand in Egypt, $200K+ in managed ad spend over 6 years, 12,400+ automated B2B leads, a 25% reduction in cost per purchase and +60% ad engagement.
What are AEO and GEO?
AEO (Answer Engine Optimization) structures content so search and voice assistants can lift it as a direct answer. GEO (Generative Engine Optimization) makes a brand clear, credible and citable so AI models like ChatGPT, Gemini and Perplexity mention and recommend it.
Does Mohamed Qayati set up ERP and CRM systems?
Yes. He designs and sets up Odoo ERP & CRM workflows focused on sales and marketing — lead capture from ads, WhatsApp and the website, pipeline stages, quotations, follow-up automation and dashboards.
How can I contact Mohamed Qayati?
The fastest way is WhatsApp on +20 100 045 4210. You can also email admin@mohamedqayati.io or use the contact form on mohamedqayati.io. The first consultation is free.
What is included in a marketing plan by Mohamed Qayati?
A 90-day plan in four phases — research & audit, strategy & STP, launch & test, optimise & scale — covering market and competitor analysis, customer personas, positioning and messaging, the marketing funnel, channel and content calendar, budget and KPI targets, tracking setup and the sales/CRM process.
What is a marketing funnel?
A marketing funnel maps the customer journey in stages — awareness, interest and consideration, conversion, and retention and advocacy — so each stage gets the right channels, messages, psychological triggers and KPIs.
How does Mohamed Qayati use psychology in marketing?
He applies consumer psychology and behavioural economics — social proof, scarcity and FOMO, anchoring, loss aversion, authority and reciprocity — to ads, landing pages, offers, pricing and WhatsApp follow-ups, always ethically and measured on revenue.
What makes his approach different?
Marketing before branding: a psychology degree applied to consumer behaviour — cognitive biases, behavioural triggers and FOMO mechanics — combined with AI automation and disciplined unit economics (CPA, ROAS, LTV).
Have a similar project? Let's talk.
Tell me where you want to grow. The first consultation is free — and you will leave with a clear next step.